Thursday, August 16, 2007

baby clothes as a service

oilily
you know you've got that closet filled with boutique childrens clothes that have been worn once or, worse, still have the tags on them. and as you go back to school you wish you had that extra cash to buy that killer oilily dress...




well the folks at springwise have found the solution in a baby clothes rentail service from Lütte-Leihen's . granted my german is a bit rusty, so we'll trust their translation but here's the deal, "

" Lütte-Leihen's 9 – 11 piece sets come in a limited range of neutral colours and patterns, and include everything from bodysuits and pyjamas to socks and hats. Pricing ranges from EUR 17 – 26 per month,..."


it's not clear to me whether it includes laudry service for the items or if you have to wash them yourself.


so what do you think?
apparently, there's allegedly this whole segment of the market, called transumers, we've talked here about other examples from kids backpacks to womens purses to other more traditional fractional ownerships models.

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