Wednesday, May 16, 2007

blog payola?!

for many years, big radio was scrutinized because DJ's/program mgrs were constantly tempted to take cash/gifts for play certain songs. my impression (without any direct experience) is that it happens all the time but folks got in trouble when the "gifts" got too big.

now the WSJ has found what they called "blog payola" or "blogala"and picked on Joy Unexpected, a blog done by a young mom about her life and kids. ok, so maybe she's not totally pure and it's actually a commercial enterprise, big deal, but doesn't WSJ have anything better to do?

as someone who does partnerships/ad buys occasionally with other "mommy" type blogs, i will say that if you want to see it on the blog, you better figure out what size kids clothes their daughter wears and don't ask for it back (-:

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