Tuesday, May 02, 2006

mom and daughters in the same oilily clothes?

here's a link to an article on "cross generational dressing", that is, dressing your daughter in the same dress you are wearing.

the text from the article about oilily's clothes
>>>SOFT SIDE
Not all of the multigenerational looks are so edgy, though.
Oilily, a Dutch brand that has the style of a modern-day Laura Ashley, dresses moms and daughters in vintage-inspired floral and romantic prints.
Sheri Styles, director of merchandising, explains that the husband-wife design team of Willem and Marieke Olsthoorn starts off with children's clothing and then adapts prints and silhouettes for older girls and women.
An infant's garment, for instance, might be in a miniature floral pattern, which will be blown up for a girl; a teen's garment might feature a patchwork that includes that floral print with a complementary stripe; and the woman's garment will have a different shape and use that floral print for its trim.
"Girls and women seem to like the same colors, things that are pretty, feminine - lots of pink and orange. There are those that like blue-green, and that's also a mainstay for us," Styles says. "The collection is very much designed with mothers and daughters in mind."
>>>


of course, for me, I would rather everyone had their own oilily dress... just cause the "fashion concious" are doing it, doesnt mean it's a good idea (-:

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