got lovemark for oilily clothes?

here’s a concept that I came across for advertising giant, saatchi & saatchi
called Lovemarks

the concept is that certain brands, like children's brand, oilily or Apple “inspire loyalty beyond reason” as measured by saatchi’s love / respect axis

so what’s it all worth? I suppose you need to buy the book to be fair. of course, it’s difficult to measure the “quality” of the poster – ie what’s their expertise is boutique children’s clothing or other relevant "experiences" with oilily or childrens clothes in general. there are some thoughts for, some against

and even some thoughts from Womens Wear Daily.

and then oilily can always hire saatchi and have them figure it all out (for a fee!).