Still, compared to last year, they’ve seen:
o 10% drop in their returns
o18% higher clickthrough rate on product pages
o 26% increase in overall sales
I had never heard of them before and certainly the online shoes market is pretty saturated. And returns have always been a challenge online, but they've turned it into an opportunity to provide better customer service.
Of course, some shoe sales certainly were impacted and I am sure there are some unhappy manufacturers out there (the ones that care anyway). But still an interesting story.
Would you be interested in seeing the "return o meter" for childrens clothes. Is it enough to know that Oilily dress or catimini outfit was returned or do you really want to know why it was returned. many online retail sites have implemented technology that allows customers to review products and claim similarily impacted results on sales.
great idea, anway.
Catimini is a French children's clothing company, Catimini is recognized for it's unique flair and stylish boutique children's clothing. This European childrens clothing brand out does itself every season with fresh and new innovative looks. Catimini brings fabulous styles and fabrics!
here's a great catimini coat for the holidays
"They left the cash till and main shop displays untouched but, in the stock
room, emptied two tall racks full of bagged outfits that parents had asked
to have kept aside."Assistant Margaret Bowden, mother of shop owner Lucy, said: “It’s not the
money or the stock that we’re bothered about, it’s really not – it’s the
disappointment in the faces of our customers.
you can read the full article here. police will be on the lookout for really well dressed kids.
“The reaction so far has been great,” Mr. Crociata said. “We feel like we’ve hit
on something that’s entertaining and, in our testing, has shown it’s
influencing purchase intent.”
“We’re not in the business of keeping the media companies alive,” Mr. Edwards
says he tells many media executives. “We’re in the business of connecting with
consumers.”
Although customers typically order more frequently from the site when they do not have to pay shipping charges, Mr. Fuller said the average order size drops. Because the company holds retail prices steady during the promotion, according to Mr. Fuller, shipping costs diminish the profit margin of each sale.
Overstock has found other, somewhat puzzling, behavior among its customers. The
company has for years offered $2.95 shipping fees on all sales. But according to
Patrick Byrne, Overstock’s chief executive, the site will occasionally drop the
fee to $1, “and suddenly people start ordering $400 bookcases and beds,” he
said. “The average order size goes up unbelievably.
According to Patti Freeman Evans, an analyst with Jupiter Research, a technology
consulting firm, “retailers are trying to be smarter about free shipping. It
definitely gets a response, but those customers may have bought anyway, even
without that offer.”
Ms. Evans pointed to a case study last year of Timberland
that found that the online division would have had to generate 40 percent more
sales to justify the cost of an unconditional free shipping promotion.
"The current Fast Company reports that when Ikea started charging a nickel for shopping bags, consumption went down by 50% (95% in the UK)."
"Here's one practical application. If you make something with low marginal cost
like a CD, consider offering a second one (same title) for a nickel or a
dollar. Why? Because if a customer buys a second as a gift, they've just
helped you spread the word..."
Oilily Jora Jacquard Knit Cardigan
Known for their jacquard sweaters. This sweater from Oilily is clearly a gorgeous sweater, a heavy knit sweater featuring colors in soft pinks, purples, reds and aqua, crocheting along the neckline and cuffs, zips at the front."Consequently, L'Oreal has decided to take legal action to protect the
consumers, preserve the quality of its selective luxury distribution network and defend the reputation of its trademarks."
French newspaper Liberation said L'Oreal estimated the damage done to its
business from counterfeit goods sold via eBay at "probably several million
euros."
One has to wonder if someone at L'Oreal has ever bothered to count the money they've lost as a result of cannablization because of the sheer volume of the real stuff that out on eBay. Or for that matter the loss of margin as the retailer tries to compete against other retailers dumping it out there. Or perhaps even further the loss of value because of perception of the brand at its "selective luxury distribution network" .
It'd be a heck of a lot easier for ebay to identify the counterfeits if there wasnt so much real stuff out there. and yes, i know coutnerfeiting is a big problem.
“If I see something on Style.com, all I have to do is e-mail the picture to
my factory and say, ‘I want something similar, or a silhouette made just
like this,’ ” Ms. Anand said. The factory, in Jaipur, India, can deliver
stores a knockoff months before the designer version"
It used to be that the knock-offs were of poor quality and sold through low visibility outlets that while it frustrated the fashion industry, it was only a minor irritant. But, modern technology and market demand has created an industry that appears to thrive off the "look alike" market
"can deliver her version of runway styles to stores four to six weeks
after an order. "
apparently Anna Sui has led a group of designer to target the demand side of this problem. They've specifically called out (and sued) retailers like Forever 21 to try to bring a halt to the practice. Anna claims that they've ripped off 26 designs.
it seems unlikely that the designers will have any luck. we've seen issues like this in boutique kids clothes market especially around Oilily. of course, we worry more about the counterfeiting issue where people try to pass off low quality knock-offs as the real thing. But this is a bit different, where you have a reasonably reputable retailer selling and therefore vouching the quality of the goods.
Of course, they contend that they're serving 2 different markets.
“Some people don’t want to spend $300 on a pair of jeans just because of the
name,” said Siovhan McGearey, 16, from London. “They may look nice, but why
pay $300 when you can go down the street to Forever 21 and get jeans that
are $30 that look exactly the same?”
But then, we all know that the real differences between the 2 items are slight. but then, we also know the value of being original and unique is well, priceless.
check out the $1,700 versace dress on the left, and the $130 piece of "flattery"from bebe
since copyright law is unlikely to be changed, it's hard to imagine a great solution for the designer. demand and technology will only make it harder for them...
this OILILY Sandal,
And then there is this OILILY Shoe, I've always loved ballet shoes!
